The Wild Crumb: Embracing Coeliac Safety with Delicious Handmade Baked Goods
- Amy Ross
- Feb 16
- 3 min read
Finding truly safe and tasty baked goods can be a challenge for people with coeliac disease. Many gluten-free options on the market either fall short on flavour or raise concerns about cross-contamination. The Wild Crumb, a new microbakery in Ulverstone, is changing that by offering small-batch, coeliac-safe treats made with care and understanding. This bakery is not just about gluten-free baking; it’s about creating comfort and connection through food that everyone can enjoy without worry.

Why Coeliac Safety Matters at The Wild Crumb
For many, gluten-free is a choice. For people with coeliac disease, it is a strict requirement. Even tiny amounts of gluten can cause serious health issues. The Wild Crumb understands this deeply because Amy, the baker behind the microbakery, lives with coeliac disease herself. This personal experience shapes every step of the baking process.
The Wild Crumb guarantees:
No gluten-containing ingredients in any product
Dedicated equipment used only for coeliac-safe baking
Strict cleaning and handling protocols to avoid cross-contamination
Safe storage and preparation methods
A baker who knows the importance of every detail
This commitment means customers can trust that every bite is safe. Amy’s goal is to make baked goods that coeliac customers can enjoy without hesitation and that everyone else will love for their taste and quality.
Starting Small with a Big Vision
The Wild Crumb began its journey in the kitchen of the Ulverstone Rowing Club. This humble start provides a warm, local space filled with community energy. Amy is working toward a custom-built bake-house trailer, which will allow her to bring her coeliac-safe baked goods to more places and events.
This small-batch approach means every product is made by hand with intention. It also helps reduce waste and ensures freshness. Customers can expect a personal touch in every loaf and cupcake.
A Weekly Rhythm That Works
The Wild Crumb follows a simple weekly schedule designed to keep things fresh and manageable:
Monday: Menu is released
Thursday afternoon: Pre-orders close
Friday: Bake day
Friday afternoon: Pick-up at the Ulverstone Rowing Club kitchen
Saturday/Sunday: Occasional markets
This rhythm allows Amy to plan carefully, bake with care, and deliver quality products consistently. It also gives customers a reliable routine for ordering and picking up their favourite treats.
The Launch Menu: Comfort and Familiarity
For the first week, The Wild Crumb is focusing on classic, comforting baked goods that feel like home. The initial menu includes:
Plain loaf: A simple, hearty bread perfect for sandwiches or toast
Carrot cake cupcakes with cream cheese frosting: Moist, flavorful, and topped with a smooth frosting
Fudgy brownies: Rich and indulgent, made without gluten but full of chocolate goodness
Shortbread: A buttery, crumbly cookie enjoyed with tea or coffee, made from simple ingredients like flour, sugar, and butter, offering a rich flavor and melt-in-your-mouth texture.
These items showcase the bakery’s dedication to taste and safety. They prove that coeliac-safe baking can be delicious and satisfying.
Building Community Through Baking
The Wild Crumb is more than a bakery. It’s a community project that connects people who need safe food options with a baker who cares. Amy’s story and dedication inspire trust and support from local customers.
By starting in a shared kitchen and planning to expand with a mobile bake-house, The Wild Crumb stays rooted in local values while reaching out to more people. This approach helps build relationships and spread awareness about coeliac-safe baking.
What Makes The Wild Crumb Different?
Many gluten-free products rely on processed ingredients or mass production, which can compromise taste and safety. The Wild Crumb stands out by:
Using whole, natural ingredients
Baking in small batches to maintain quality
Following strict protocols to prevent gluten contamination
Offering a personal connection through Amy’s experience and passion
This combination creates baked goods that are both safe and genuinely enjoyable.
How to Support The Wild Crumb
If you live in or near Ulverstone, you can support The Wild Crumb by:
Checking the weekly menu every Monday
Placing pre-orders before Thursday afternoon
Picking up your order on Friday afternoons
Visiting occasional markets on weekends to try new items
Sharing your experience with friends and family who need coeliac-safe options
Supporting small businesses like The Wild Crumb helps grow a community where everyone can enjoy good food without compromise.
Looking Ahead
Amy’s vision for The Wild Crumb includes expanding the menu with more variety and seasonal specials. The custom-built bake-house trailer will allow her to bring coeliac-safe baked goods to festivals, markets, and events across the region.
This growth will keep the bakery’s core values intact: safety, quality, and connection. Customers can expect the same care and attention in every new product.




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